El Burro Taqueria Radio Trump Logic 'Sweden' by Y&R Johannesburg

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Trump Logic 'Sweden'

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Industry Fast food
Media Radio
Market South Africa
Agency Y&R Johannesburg
Chief Creative Officer Graham Lang
Art Director Gareth Cohen
Copywriter Gavin Williams
Released May 2017

Credits & Description

In the face of president Trump’s anti-Mexican stance during his campaign and subsequent rhetoric after his election, we decided to remind people of just how great Mexican food can be. Y&R South Africa did this by purposefully misinterpreting his (already often confusing and sometimes blatantly untrue) speeches and texts as being all about Mexican food. By subverting the truth (something Trump himself invented) we got to play on both his campaign promise of Make America Great Again and make it all about making Mexican Food Great Again, at his expense.
Media: Radio
Category: Food
Client: El Burro Taqueria
Agency: Y&R South Africa
Country: South Africa
Chief Creative Officer: Graham Lang
Copywriter: Gavin Williams
Head of Art: Gareth Cohen
Sound Design: Chris Querido