|Chief Creative Officer||Graham Lang|
|Art Director||Gareth Cohen|
Credits & Description
In the face of president Trump’s anti-Mexican stance during his campaign and subsequent rhetoric after his election, we decided to remind people of just how great Mexican food can be. Y&R South Africa did this by purposefully misinterpreting his (already often confusing and sometimes blatantly untrue) speeches and texts as being all about Mexican food. By subverting the truth (something Trump himself invented) we got to play on both his campaign promise of Make America Great Again and make it all about making Mexican Food Great Again, at his expense.