VOICE by Y&R San Juan for El Vocero

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VOICE

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Industry Newspapers
Media Radio
Market Puerto Rico
Agency Y&R San Juan
Executive Creative Director Sylvia Soler
Production Mezza Lunna Studios
Released August 2010

Credits & Description

Category: Publications & Media
Advertiser: EL VOCERO
Product/Service: NEWSPAPER CLASSIFIEDS
Agency: Y&R PUERTO RICO
Executive Creative Director: Sylvia Soler
Scriptwriter: Gerardo Vazquez
Production Company: MEZZA LUNNA STUDIOS, San Juan, PUERTO RICO
Sound Engineer: Frankie Suarez
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: Y&R PUERTO RICO, Guaynabo, PUERTO RICO

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Hi, today I would like to talk to you about El Vocero Classifieds. The classified section where you can sell, buy and find anything from cars and the real state to everyday items and, of course, jobs. They are so efficient that if I could sell my voice you can sell anything. El Vocero Classifieds. To advertise go to vocero.com or call 787-724-1485.

Full script of the ad in the original language
MVO: Hola, hoy quiero hablarte del los Clasificados de El Vocero. La sección de clasificados donde puedes vender, comprar y encontrar de todo; desde autos y bienes raíces hasta misceláneas y, claro, empleos. Son tan eficientes que, si yo pude vender mi voz, tú puedes vender lo que sea. Clasificados El Vocero. Anúnciate en vocero.com o en el 787-724-1485.

Brief Explanation
We were asked to create a spot for the classified section of El Vocero newspaper. It was going to be recorded at the same radio station it was going to run on. That also meant using the station’s internal talent (which was pretty limited). The announcer available had an awful voice; so we tried to make the most out of it.