LOVE LETTER by Ogilvy Johannesburg for Exclusive Books

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LOVE LETTER

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Industry Book store
Media Radio
Market South Africa
Agency Ogilvy Johannesburg
Director Paul Geddes
Creative Director Fran Luckin
Account Supervisor Caree Ferrari
Production SONOVISION STUDIOS
Released August 2010

Credits & Description

Category: Retail Stores
Advertiser: EXCLUSIVE BOOKS
Product/Service: 'EMAIL ETIQUETTE' BOOK
Agency: OGILVY JOHANNESBURG
Executive Creative Director: Fran Luckin
Creative Director: Fran Luckin
Scriptwriter: Gavin Stradi/David Kreuger
Account Supervisor: Caree Ferrari
Advertiser's Supervisor: Jaco Nel
Production Company: SONOVISION STUDIOS, Johannesburg, SOUTH AFRICA
Director: Paul Geddes
Sound Studio: Sonovision
Sound Engineer: Paul Geddes
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: OGILVY JOHANNESBURG, SOUTH AFRICA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: (Shouting) To my snooky poo. My heart yearns for you, snookie. Wizz your cutey putey widdle feet and smushy button nose. I love you. When I close my eyes I see your munchkin face I just want to eat it all up. Ha ha. Oh poppit. I can’t wait to see you again. Forever yours, Kiss, kiss, hug, kiss, kiss, hug, hug, hug. Pookie. ANN: Writing emails with caps lock on is just not on. Learn to amend before you hit send with E-Mail Etiquette by Samantha Miller. Available at Exclusive Books. There’s one for you.

Brief Explanation
In an attempt to bolster sales for Samantha Miller’s new book ‘Email Etiquette,’ this radio ad was developed for Exclusive Books to highlight one of the annoying and unprofessional manners in which emails might send the wrong message.