O'BOY by McCann Oslo for Eniro

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O'BOY

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Industry Yellow Pages & Directories
Media Radio
Market Norway
Agency McCann Oslo
Creative Director Martin Røstvold Thorsen, Lars Ove Løe Holøyen, Tonje Schøyen Ertzaas, Torbjorn Kvien Madsen
Producer Jonas Torgersen
Account Supervisor Paal Tarjei Aasheim
Production Sagveien Resort
Released August 2010

Credits & Description

Category: Commercial Public Services
Advertiser: ENIRO
Product/Service: YELLOW PAGES DIRECTORY
Agency: McCANN OSLO
Creative Director: Torbjørn Kvien Madsen/Martin Røstvold Thorsen/Tonje Schøyen Ertzaas/Lars Ove Løe Holøyen
Account Manager: Merethe Brunsell
Account Supervisor: Paal Tarjei Aasheim
Production Company: SAGVEIEN RESORT, Oslo, NORWAY
Producer: Jonas Torgersen
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: McCANN OSLO, NORWAY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
(End of previous advert: MVO: ...the best. Put on the top... BOY: O'Boy MVO: You will find O'Boy in Rema 1000.) ANN: And if you'd like some O'Boy, we have the address of the nearest Rema 1000. Just send an SMS or call 1880. 1880 at Yellow Pages. When you want to contact businesses - or people. That’s one, eight, eight, zero.

Full script of the ad in the original language
(End of previous advert: MVO: som best. Topp det med... BOY: O'Boy MVO: O'Boy finner du på Rema 1000.) ANN: Og fikk du litt lyst på O'Boy, så har vi adressen til nærmeste Rema 1000. Bare send SMS eller ring til 1880. 1880 fra Gule Sider. Når du vil ha kontakt med bedrifter – eller personer. Det er en, åtte, åtte, null.

Brief Explanation
To emphasise that 1880 at Yellow Pages has the number of everything and everyone, we comment on everything and everyone. We select a large number of companies that we know are going to be on the air and comment on their radio advertisements. We also pick up on editorial content, like the last number they play on different programmes on P4. Here is a small selection of the spots that have been aired.