THE ENTEGA ENERGY SAVING SPOT by DDB Berlin for Entega

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THE ENTEGA ENERGY SAVING SPOT

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Industry Energy & Water Utilities
Media Radio
Market Germany
Agency DDB Berlin
Released June 2012

Awards

Cannes Lions 2012
Radio Lions Commercial Public Services Bronze

Credits & Description

Type of entry: Product & Service
Category: Commercial Public Services
Advertiser: ENTEGA PRIVATKUNDEN CO.
Product/Service: GREEN ENERGY SUPPLIER
Agency: DDB TRIBAL GROUP Berlin, GERMANY
Advertiser ENTEGA PRIVATKUNDEN CO.
Product GREEN ENERGY SUPPLIER
Entrant DDB TRIBAL GROUP Berlin, GERMANY
Type of Entry: Product & Service
Category: Commercial Public Services
Title: THE ENTEGA ENERGY SAVING SPOT
Advertiser/Client: ENTEGA PRIVATKUNDEN CO.
Product/Service: GREEN ENERGY SUPPLIER
Entrant Company: DDB TRIBAL GROUP Berlin, GERMANY
DM/Advertising Agency: DDB TRIBAL GROUP Berlin, GERMANY


Brief Explanation
ENTEGA is a green energy supplier that does not limit itself to providing people with green energy. It helps people so that they can save energy as well.
We created communication that was in itself an energy saver: The world’s most climate-friendly radio spot. By removing sounds, music and specific tone frequencies as well as reducing the compression, the radios of listeners verifiably consumed up to 20% less energy.