DON'T DO LAUNDRY by Leo Burnett Toronto for Era

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DON'T DO LAUNDRY

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Industry Household maintenance & pet products
Media Radio
Market Canada
Agency Leo Burnett Toronto
Creative Director Heather Chambers, Judy Joh
Producer Adam Damelin
Account Supervisor Kim Elmore
Production The Eggplant
Released July 2010

Credits & Description

Category: Household
Advertiser: PROCTER & GAMBLE
Product/Service: ERA DETERGENT
Agency: LEO BURNETT TORONTO
Creative Director: Judy Joh/Heather Chambers
Scriptwriter: Steve Persico
Agency Producer: Jacqueline Bellmore
Account Supervisor: Kim Elmore
Production Company: EGGPLANT PRODUCTIONS, Toronto, CANADA
Producer: Adam Damelin
Sound Engineer: Brandon Unis/Nathan Hardy
Other Credits: Talent: Hamish McEwan
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: LEO BURNETT TORONTO, CANADA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: Attention, radio listeners: If you have a maid, live on a nudist colony or are 35 and live with your mother. If you only wear clothes once then throw them out, wear armour 24/7 or only dress in edible material. If you are a dog, squirrel, frog, donkey or other non-human animal. If you have a superstition that forbids you to wear clean clothes, are allergic to or have a phobia of clean clothes. If you are stranded on an island, are one of those adult babies, a full time streaker, a super hero, a cartoon character, dead or anyone else who will never need to do laundry; then you can stop listening to this commercial because it has everything to do with nothing you do. For everyone else, you should know that Era laundry detergent is tough on stains and easy on your wallet. Era.