LOUISE by Leo Burnett Toronto for Era

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LOUISE

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Industry Household maintenance & pet products
Media Radio
Market Canada
Agency Leo Burnett Toronto
Creative Director Heather Chambers
Producer Adam Damelin
Account Supervisor Caitlin Martin-Evans
Production The Eggplant
Released August 2010

Credits & Description

Category: Household
Advertiser: PROCTER & GAMBLE
Product/Service: GAIN LAUNDRY DETERGENT
Agency: LEO BURNETT TORONTO
Creative Director: Heather Chambers
Scriptwriter: Steve Persico
Agency Producer: Jacqueline Bellmore
Account Supervisor: Caitlin Martin-Evans
Production Company: EGGPLANT PRODUCTIONS, Toronto, CANADA
Producer: Adam Damelin
Sound Engineer: Brandon Unis/Nathan Hardy
Other Credits: Talent: Ron Pardo
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: LEO BURNETT TORONTO, CANADA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Phone ringing FVO: Is Mr. Patterson there? Oh, Peterson... ANN: You’re listening to Louise. She’s a telemarketer. The grumpiest of all grumpy telemarketers, too. She purposely calls during dinnertime and purposely pronounces people’s names wrong. She never says ‘goodbye’, not even ‘bye’, or ‘see ya’. She just hangs up. In her spare time Louise parks in handicap spots, gives out stale raisins on Halloween and tells random people that they look fat. FVO: N-n-n-n-nooo... ANN: Louise hates kittens, ice cream, humour, the internet and reducing her speed in school zones. FVO: Oh, whatever! ANN: Why is Louise such a miserable person? Her unemployed, video game junkie, anniversary-forgetting, husband is unsure. If you ask us, it’s because she has yet to smell the amazing scent of Gain Laundry Detergent. Just one whiff of Gain’s scent and it will give anyone a moment of joy they’ll never forget. Even grumpy, rude, inconsiderate, dried-fruit distributing, telemarketers like Louise. Gain. Sniff, sniff, hurray. FVO: ...do not hang up on me!