NEVER GET DIRTY by Leo Burnett Toronto for Era

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NEVER GET DIRTY

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Industry Household maintenance & pet products
Media Radio
Market Canada
Agency Leo Burnett Toronto
Creative Director Heather Chambers
Producer Adam Damelin
Account Supervisor Kim Elmore
Production The Eggplant
Released July 2010

Credits & Description

Category: Household
Advertiser: PROCTER & GAMBLE
Product/Service: ERA DETERGENT
Agency: LEO BURNETT TORONTO
Creative Director: Heather Chambers
Scriptwriter: Steve Persico
Agency Producer: Jacqueline Bellmore
Account Supervisor: Kim Elmore
Production Company: EGGPLANT PRODUCTIONS, Toronto, CANADA
Producer: Adam Damelin
Sound Engineer: Brandon Unis/Nathan Hardy
Other Credits: Talent: Hamish McEwan
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: LEO BURNETT TORONTO, CANADA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: Attention, radio listeners: If you never plan on having a pet, coffee, tea, wine, any liquid other than water. Never going near grass, dirt, accidentally sitting on gravy or sitting in general. Never sweating. Never wearing clothes. Never eating cherry pie, blueberry cheesecake, shrimp cocktails, food. Never rubbing up on something or someone, never placing your elbows down or riding a bike. Never having a child, being a child, being an adult. Never living amongst food spitters or spit spitters. Never enjoying life or doing anything else that could possibly stain your clothes; then you can stop listening to this commercial and go back to your bubble. For everyone else, you should know that Era laundry detergent is tough on stains and easy on your wallet. Era.