TOO RICH by Leo Burnett Toronto for Era

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TOO RICH

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Industry Household maintenance & pet products
Media Radio
Market Canada
Agency Leo Burnett Toronto
Creative Director Heather Chambers, Judy Joh
Producer Adam Damelin
Account Supervisor Kim Elmore
Production The Eggplant
Released August 2010

Credits & Description

Category: Household
Advertiser: PROCTER & GAMBLE
Product/Service: ERA DETERGENT
Agency: LEO BURNETT TORONTO
Creative Director: Judy Joh/Heather Chambers
Scriptwriter: Steve Persico
Agency Producer: Jacqueline Bellmore
Account Supervisor: Kim Elmore
Production Company: EGGPLANT PRODUCTIONS, Toronto, CANADA
Producer: Adam Damelin
Sound Engineer: Brandon Unis/Nathan Hardy
Other Credits: Talent: Hamish McEwan
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: LEO BURNETT TORONTO, CANADA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: Attention, radio listeners: If you’re a rap superstar, own a pro sports team or own a vanity license plate featuring winning lotto numbers. If you have the nickname Cash or Money Bags or if friends call you Rich even though your name isn’t Rich, Richard or Dick. If you received a letter in the mail telling you that you won five million dollars and then actually did win five million dollars, or just have five million dollars. If you walk around carrying sacks with dollar signs on them, figured out how to genetically alter trees to grow gold bars, are related to anyone previously mentioned or are anyone else who wouldn’t be the least bit concerned about saving money on laundry detergent; then you can ignore this commercial and return to the sound of waves crashing against your yacht. For everyone else, you should know that Era laundry detergent easy on your wallet, and tough on stains. Era.