Etna Radio Giant [radio] by Artplan Rio de Janeiro

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Giant [radio]

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Industry Department Stores & Shopping Malls
Media Radio
Market Brazil
Agency Artplan Rio de Janeiro
Creative Director Marcelo Fedrizzi, Zico Farina
Art Director Bruno Salgueiro
Copywriter Marcos Abrucio
Production Angels Estudio
Released May 2017

Credits & Description

Original Title: ELEFANTE/ GIGANTE / HOMEM BONITO / QUATI
Agency: Artplan
Client: Etna
Campaig: “Imaginação”
Market: Brazil
Art Direction: Bruno Salgueiro
Copywriter: Marcos Abrucio
Creative Director: Marcelo Fedrizzi e Zico Farina
RTVC: Patricia Oliva e Karoline Justino
Art Buyer: Vivian Tomaz
Production: Bruno Werner e Leandro Bassi
Sound productio:: Estúdio Angels
Client: Daniela Maia
Released: Abril/2017
Description:
Etna launches a radio and press campaign with surrealistic stories
Etna, the largest Brazilian decoration retail, just launched a radio and a press campaign which the main goal is to reinforce the brand concept “Etna. Where your imagination lives”.
Created by Artplan São Paulo, the campaign brings four surrealistic spots that play with the listener´s imagination. That´s how it happens: meanwhile the soundtrack runs a new version of “Turkish March” by Mozart, a really monotonous voice tells fantastic stories about imaginary characters – such as a giant who wants to bright his cave, a blue elephant, a man that arrives on a date riding a giant eagle, and a strange couple formed by a woman and a coati - that always end up interacting with an object that is for sale in the Etna store. All this put together create a dream atmosphere where the consumers are given the opportunity to imaginate and create the campaign by theirselves and this strategy talks directly to Etna´s concept - Where your imagination lives.