MICROCHIPS by McCann Oslo for Etto

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MICROCHIPS

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Industry Motorcycles, Apparel, Clothing & Footwear
Media Radio
Market Norway
Agency McCann Oslo
Account Supervisor Tone Bøygard
Production Bade Og Oslo
Creative Director Tore Woll Og Erlend Klouman Hoiner
Released August 2010

Credits & Description

Category: Entertainment & Leisure
Advertiser: ETTO
Product/Service: HELMETS
Agency: McCANN OSLO
Creative Director: Tore Woll
Scriptwriter: Frank Standal Dybhavn/Geir Florhaug
Account Supervisor: Tone Bøygard
Production Company: BÅDE OG, Oslo, NORWAY
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: McCANN OSLO, NORWAY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
FVO: Specifically, your blood pressure falls, hair is hanging straight down, your nose gets wet and runny, you'll get those eyes that look like tin plates. You cannot... You are in a trance! Oh! But, what we should talk about is de-bugging, because that’s very interesting. That's when people come home to you and remove the chips, thank God - these small chips. This is on everything from paintings, photo albums, books and so on. So they pick them out. And then you have serious companies and not serious companies. The non-serious companies are then usually a newly engaged couple. And she has really long fingernails. And she just sits there and sticks her fingers into electrical outlets and says ‘Oh God, there was nothing here - there was nothing here, this costs six hundred dollars.’ When I suspect that there is chips on my glasses, I cook them at home. Imagine that! And once I cooked my glasses so much that they melted... And then I had to drive around without glasses all weekend, you know? ANN: You have many things in your head. And whatever it is, take good care of it. Etto. Helmets for winter and summer.

Full script of the ad in the original language
FVO: Helt konkret, så, så får du blodtrykksfall, håret henger rett ned, du begynner å snørre litt i nesen, du får disse øynene, som ser ut som tinntallerkener. Du klarer ikke, ikke sant? Du blir i transe! Åh! Men, det vi bør snakke om er litt sånn de-bugging for det er jo kjempeinteressant. Det er jo folk som kommer inn og tar ut chips, gudskjelov! Disse små-chipsa. Som er alt fra malerier, fotoalbum, bøker og sånn. Så peller de de ut. Og da har du seriøse firmaer og ikke seriøse firmaer. De ikke-seriøse firmaene er da som regel et nyforlova par, med hun med kjempelange negler, som bare sitter, og stikker fingrene i stikkontakter og bare 'ååååå Gud, her var det ikke noe - her var det ikke noe, ja det koster seks tusen kroner.' Når jeg da tror det er chips på briller, så koker jeg brillene hjemme. Tenk deg det! Og en gang så kokte jeg brillene mine så mye at de smeltet... Og da måtte jeg kjøre uten briller hele helgen, vet? ANN: Uansett hva du har i hodet - Ta vare på det! Etto: Hjelmer for vinter og sommer.

Brief Explanation
Usually, commercials for helmets are all about injuries and ‘being safe.’ We thought of a different way to talk about how to take care of your head, and that was to talk about all the funny, crazy, unusual, sweet and embarrassing thoughts people have. We found a woman that is convinced that the Government is bugging everybody. She has written a book about it, and made a rap-movie on YouTube. So she talked about the microchips which are everywhere, and on everything. It´s not wrong to be a bit cuckoo. Our comment is that ‘Whatever you have up there, take care of it. Use helmets.’