European Wax Center Radio Short Skirt - 30 by StrawberryFrog

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Short Skirt - 30

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Industry Cosmetics & beauty products
Media Radio
Market United States
Agency StrawberryFrog
Creative Scott Goodson, Troy Mcclure, Kelly Beck-Byrnes
Released May 2013

Credits & Description

National radio campaign from European Waxing Center, the USA's leading chain of waxing stores across the country.
Each radio advert features a piece of a woman's wardrobe reminding her to let her gorgeous skin shine this summer.
"We have done a lot of creative advertising in Vogue, Elle, Cosmopolitan and other fashion magazines and on big outdoor boards such as in Times Square and on the side of the Mondrian hotel in LA to remind our guests that we provide a premium, high quality waxing experience at a reasonable cost -- and done it in a way that raises eyebrows. Now we are adding these fun and cheeky radio ads that inspire guests to try a complimentary European wax this spring -- and feel gorgeous," says Jessica Coba, co-Founder of European Wax Center
Category: Cosmetics & toiletries
Client: European Waxing Center
Agency: StrawberryFrog New York
Country: United States of America
Chief Creative Officer: Scott Goodson
Creative: Scott Goodson
Creative: Kelly Beck-Byrnes
Creative: Troy McClure
Production: Bart Cheever, Courtney Trent
Management: Pooja Munshi, Michaela Skelly