CAT for Eurostar

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CAT

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Industry Railways
Media Radio
Market Belgium
Released February 2006

Credits & Description

Advertising Agency: TBWA\BRUSSELS, BELGIUM
Creative Director: Jan Macken/François Daubresse
Scriptwriter: Koen Nuyts/Tony Naudts-Ducène
Agency Producer: Mieke Vandewalle
Account Supervisor: Sandra Wille
Advertiser's Supervisor: Anne-Françoise Piette/Véronique Vergeynst/Ilde Demartelaere
Director: Kris/Nico


Script in English

MVO: London calling…The network for those brave souls who still take the plane to London. A
message for James, the only manager in his company who still takes the plane: When the cat's away… the cat is away.

ANN: Why resist any longer? Surf eurostar.com. From now on every weekday a 10th train to
London, so you can come and go when you want.

SFX: Fast train sound

ANN: It is time to take Eurostar.


Script in Orginal Language

MVO: Ici Londres... le reseau des courageux qui prennent encore l’avion pour Londres. Un
message pour jean-charles, le dernier cadre de sa société qui continue encore à prendre l’avion pour londres: Quand le chat n’est pas là... eh bien, il n’est pas là. Je répète: quand le chat n’est pas là... eh bien, il n’est pas là..

ANN: A quoi bon de resister? Surfez Eurostar.com.

SFX: Fast train sound

ANN: Il est temps de prendre Eurostar.


Brief Explanation

The commercials are part of the radio broadcasts on www.radiolondres.be. There, complete
radio programs give advice to people who still take the plane to London, a complicated journey. The amateurish approach and the ancient sound of the resistance radio underline how totally outdated it is to still take the plane to London. Although Radio London persists in defending flying to London, the listener understands Eurostar is a far better solution.