LATE for Eurostar

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Industry Railways
Media Radio
Market Belgium
Released February 2006

Credits & Description

Advertising Agency: TBWA\BRUSSELS, BELGIUM
Creative Director: Jan Macken/François Daubresse
Scriptwriter: Koen Nuyts/Tony Naudts-Ducène
Agency Producer: Mieke Vandewalle
Account Supervisor: Sandra Wille
Advertiser's Supervisor: Anne-Françoise Piette/Véronique Vergeynst/Ilde Demartelaere
Director: Kris/Nico


Script in English

VO: London calling…The network for those brave souls who still take the plane to London.
Message for Mister dove, who is an hour late for his meeting: High flyers do their best work on land. I repeat, on land, Mister Dove!

ANN: Why resist any longer? Surf eurostar.com. Choose Eurostar Business Premier. Work for
2 hours 15 minutes in peace and total comfort.

SFX: Fast train sound

ANN: It is time to take Eurostar.


Script in Orginal Language

VO: Ici Londres... le reseau des courageux qui prennent encore l’avion pour Londres. Un message pour mr dobre, qui est attendu depuis une heure en réunion: Petit à petit, l’oiseau fait son C4 je répète: Petit à petit, l’oiseau fait son C4

ANN: A quoi bon de resister? Surfez Eurostar.com. Choisissez Eurostar Standard, notre
formule de base qui vous conduit directement au centre de Londres en 2h15.

SFX: Fast train sound

ANN: Il est temps de prendre Eurostar.


Brief Explanation

The commercials are part of the radio broadcasts on www.radiolondres.be. There, complete
radio programs give advice to people who still take the plane to London, a complicated journey. The amateurish approach and the ancient sound of the resistance radio underline how totally outdated it is to still take the plane to London. Although Radio London persists in defending flying to London, the listener understands Eurostar is a far better solution.