FRANKENBAMA by Ogilvy Johannesburg for Exclusive Books

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FRANKENBAMA

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Industry Book store, Fast food outlets & restaurants
Media Radio
Market South Africa
Agency Ogilvy Johannesburg
Director Bridget Johnson
Executive Creative Director Fran Luckin
Producer Sally Walland
Account Supervisor Caree Ferreira
Released March 2009

Credits & Description

Advertising Agency: OGILVY JOHANNESBURG, SOUTH AFRICA
Executive Creative Director: Fran Luckin
Creative Director: Bridget Johnson
Creative Director: Bridget Johnson
Scriptwriter: Alison Hingle/Mike Martin
Agency Producer: Sally Walland
Account Supervisor: Caree Ferreira
Advertiser's Supervisor: Fred Withers
Director: Bridget Johnson
Producer: Sally Walland
Sound Engineer: Lorens Persson

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO1: So, we have finally completed our evil masterpiece. Is he not magnificent?
What shall we call him?

MVO2: Hmmm, he’s a little bit black and a little bit white. A little of you, a little of me. We’ll call him 'Saddam Bin Laden'

MVO1: Are you joking? They’ll get it straight away. We must be far more subtle. How about 'Osama Hussein'?

MVO2: I like Osama, but maybe something just a little different. Otama, Olama, Orama?

MVO1: Stuff-orama, sports-orama, shop-orama?

MVO2: Okay, a little too capitalist. Obama?

MVO1: Better.

MVO2: And one more name, something military. The Americans love military.

MVO: Barracks?

MVO2: That’s it – Barrack Hussein Obama.

MVO1: Yes!

ANN: Just where does America’s 44th President come from?
Read 'Dreams From my Father' by Barrack Obama, now available at Exclusive Books.
There's one for you.