TIGER by Banda Sonora Original for Casio

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TIGER

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Industry Photo & Video Cameras, Accessories
Media Radio
Market Spain
Agency Banda Sonora Original
Director Dani Espinet
Creative Director Alejandro Arriagada, Xavi Sole, Rodrigo Ramirez Comte
Released August 2010

Credits & Description

Category: Home Appliances, Furnishings, Electronics & Audio Visual
Advertiser: CASIO
Product/Service: EXLIM ULTRA ZOOM CAMERA
Agency: BANDA SONORA ORIGINAL
Creative Director: Alejandro Arriagada/Rodrigo Ramirez/Xavi Solé
Scriptwriter: Rodrigo Ramirez
Production Company: BANDA SONORA ORIGINAL, Barcelona, SPAIN
Director: Dani Espinet
Sound Engineer: Guillem Ibañez/Gonzalo San Miguel
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: BANDA SONORA ORIGINAL, Barcelona, SPAIN

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Window, balcony, tree, tree, tree, tree, tree, street, tree, tree, tree, tree, street, building, building, building, building, building, building, building, building, parkkkkkkkkkkk, car, car, car, car, car, park, bank, schooooooooooooooooooooool, car, car, car, car, building, building, building, building, building, building, tree, tree, tree, tree, building, street, house, house, house, house, house, house, street, hotel, windows, hallway, party, jacuzzi, champagne... Tiger Woods... With a blonde... A lot of blondes! SFX: Camera clicking ANN: The most interesting things are not found easily. The new Digital Casio Exlim with ultra wide zoom.

Full script of the ad in the original language
MVO: Ventana, balcón, árbol, árbol, arbol, arbol, arbol, calle, arbo, l árbol, árbol, árbol, árbol, calle, edificio, edificio, edificio, edificio, edificio, edificio, edificio, edificio, edificio, edificio, edificio, paaaaaaaaaaaaaaaaaarque, edificio, edificio, edificio, edificio, edificio, edificio, edificio, edificio, edificio, edificio, paaaaaaaaaaaaaaaaaarque coche, coche, coche, coche, coche, banco, coleeeeeeegio, coche, coche, coche, coche, coche, edificio, edificio, edificio, edificio, edificio, edificio, arbol, arbol, arbol, edificio, edificio, edificio, arbol, arbol, arbol, calle, casa, casa, casa, casa, casa, casa, casa, casa, casa, casa, calle, hotel, ventana, pasillo, fiesta, jacuzzi, champagne... Tiger Woods... Con una rubia... Varias rubias... SFX: Sacar una foto ANN: Lo más interesante no se encuentra fácilmente. Nueva cámara Digital Casio Exlim con ultra wide zoom.

Brief Explanation
The primary product benefit of the new Casio Exlim is that it allows you with its zoom to get closer on important things although they are far away. Reflecting this benefit we use a narrator that symbolises the zoom of the camera and in a few seconds it gives you a great range of a city up to where Tiger Woods stands and is captured on camera.