New Fabrics Radio STARVED MOTH by Hidalgo Image

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Industry Fast food outlets & restaurants
Media Radio
Market Russia
Agency Hidalgo Image
Director Egor Altman
Creative Director Ernest Marchukov
Account Supervisor Alena Danina
Released December 2004

Credits & Description

Advertising Agency: HIDALGO IMAGE, RUSSIA, Moscow
Creative Director: Ernest Marchukov
Scriptwriter: Ernest Marchukov
Agency Producer: Egor Altman
Account Supervisor: Alena Danina
Advertiser's Supervisor: Alena Danina
Director: Egor Altman
Sound Engineer: Sergei Moskovsky

Script in English

VO: My name is Tanya, I'm a moth. Don't let me die of starvation! I live at New Fabrics. But I've not tasted so much as a rag! As much as I'd like to, I just can't eat such beauty.

VO 2: New Fabrics. For the first time on the Moscow textile market, Christmas offers that meet your expectations. Call us: 258-25-39.

Jingle: New Fabrics!
Brief Explanation

The little odious insect becomes a generous hero because of beauty that surrrounds her. The excellent fabrics have changed her. Personification and elements of humour from Russian tradition have enhanced the campaign.