Fedex Radio CONSULTANT by BBDO New York

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Industry Postal, Courier, Shipping & Freight services
Media Radio
Market United States
Agency BBDO New York
Creative Director David Lubars, Bill Bruce, Eric Silver
Released March 2005

Credits & Description

Advertising Agency: BBDO NEW YORK, USA
Creative Director: David Lubars/Eric Silver
Scriptwriter: Jim Lemaitre
Agency Producer: Mike Doran

Script in English

SFX: Knock on door.

MVO: You wanted to see me, boss?

FVO: Yeah, Evans…I gotta let you go.

MVO: Why?

FVO: We don’t need a shipping consultant anymore.

MVO: But shipping is crucial to our business.

FVO: Of course it is. But lets be honest. We use FedEx for all our shipping. FedEx is always the
solution. Whenever I ask you a shipping question, FedEx is always your answer. For overnight, for ground. Even the heavy stuff.

MVO: But I have a degree.

FVO: Evans, you don’t need a degree to say FedEx.

MVO: Hah…There’s more to it than that.

FVO: Like what?

MVO: Okay, you’re right. That’s pretty much it. But it’s how I say FedEx that’s important.

FVO: How so?

MVO: uh, Listen to the pitch…FedEx…Now you say it.

FVO: FedEx.

MVO: Almost…FedEx.

FVO: FedEx.

MVO: FedEx…try it again…FedEx.

FVO: FedEx.

MVO: You’re so close…FedEx.

FVO: Fed-Ex.

MVO: FedEx.

FVO: FedEx.

MVO: See! Pretty big difference.

FVO: Okay, you’re right. You do say FedEx better than me.

MVO: Oh yeah.

ANN: For all your shipping needs, relax, it’s FedEx.