Fedex Radio MEMO by BBDO New York

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Industry Postal, Courier, Shipping & Freight services
Media Radio
Market United States
Agency BBDO New York
Creative Director Bill Bruce, Eric Silver
Released August 2004

Credits & Description

Advertising Agency: BBDO NEW YORK, USA
Creative Director: Eric Silver
Scriptwriter: Jim Lemaitre
Agency Producer: Karen Jean

Script in English

SFX: We hear the sound of someone chiselling in stone. The tapping of a wooden hammer on a metal spike. As he chisels, we hear him quietly saying what he’s chiselling, as if he’s narrating while writing a letter.

BOSS’S VOICE: (as he chisels) Memo to all employees:

SFX: Chiselling continues.

BOSS VO: This will be the last all-agency memo chiselled in stone. Starting next week, all memos will be sent via inter office mail.

SFX: Chiselling.

BOSS VO: Until now, chiselling helped us save money on computers and pens and papers. But all that has changed. By shipping via FedEx ground at the new FedEx Kinko's, we can ship for up to 35% less than at the UPS Store. The money we save will be put into office supplies.

SFX: Chiselling.

BOSS VO: Please leave all metal spikes, and wooden mallets outside your office for pick up.

SFX: Chiselling.

BOSS VO: FYI: The goodbye party for Jennifer Richter has been moved to the Angry Otter on 5th Street.

ANCR VO: Introducing the new FedEx Kinko's office and print centre. Make it. Print it. Pack it. Ship it. Our office is your office.