Feria Del Disco Radio MOTHER by Ogilvy & Mather Santiago

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Industry Retail, Distribution & Rental companies, Fast food outlets & restaurants
Media Radio
Market Chile
Agency Ogilvy & Mather Santiago
Director Ricardo Cubillos
Creative Director Cesar Agost Carreno
Account Supervisor Isabel Ducret
Released May 2005

Credits & Description

Creative Director: Cesar Agost Carreno
Scriptwriter: Rodrigo Cid/Felipe Manalich/Cristobal Zegers/Sebastian Zegers
Agency Producer: Monica Diaz
Account Supervisor: Isabel Ducret
Director: Ricardo Cubillos
Sound Engineer: Victor Rodriguez

Script in English

[Clips from different songs played in immediate succession]: Well that’s all right mama. Mom I want it mom. Mama uuuuuuuuh. Mama mia here I go again. Uoh mom she has kissed me. Mama I´m coming home. Ooooh mother. Mom don´t go, mom don´t leave me. Poor my mother. Mama say mama sa mama cusa. You are my mami tasty and tighty, mami mami tasty and tighty. Mother do you think they´ll drop the bomb? Mami, what does the black man want?

VO: Happy Mother's Day. Feria del disco stores, passion for music.
Script in Orginal Language

Canciones: Well that’s all right mama. Mamá yo quiero mamá. Mama uuuuuuuuh. Mama mia here I go again. Uoh mamá ella me ha besado. Mama I´m coming home. Ooooh mother. No te vayas mamá, no te alejes de mí. Pobre mi madre. Mama say mama sa cu sa. Tú eres mi mamita rica y apretadita, mamita mamita rica y apretadita. Mother do you think they´ll drop the bomb? Mami ¿qué será lo que quiere el negro?

VO: Elije cómo quieres saludar a tu mamá este 9 de mayo. Feria del Disco, pasión por la música.
Brief Explanation

Feria del Disco is the biggest music chain store in Chile. In order to salute all mothers on their day, this radio spot was aired. The idea was to select famous songs that had a part in which the singer speaks to his/her mother. Because Feria del Disco stores sell music, all rights of the songs were available.