Fiat Radio ECHO by Leo Burnett Tailor Made Sao Paulo

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ECHO

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Industry Cars
Media Radio
Market Brazil
Agency Leo Burnett Tailor Made Sao Paulo
Creative Director Ruy Lindenberg
Account Supervisor Denise Millan, Elton Longhi
Released July 2005

Credits & Description

Advertising Agency: LEO BURNETT BRASIL, BRAZIL
Creative Director: Ruy Lindenberg
Scriptwriter: Christian Fontana/Henri Honda
Agency Producer: Iracema Nogueira/Celso Groba
Account Supervisor: Denise Millan/Elton Longhi
Advertiser's Supervisor: Lélio Ramos/João Ciaco/Maria Lúcia Antonio


Script in English

SFX: sound of traffic, car door closing

MVO1: SO TELL ME, BOB,

SFX: car starting, driving

MVO1: HOW DO YOU LIKE YOUR NEW CAR?

MVO2: IT’S GREAT, JIMMY! VERY COMFORTABLE, HYDRAULIC CLUTCH...YOU KNOW? AND THE ELECTRONIC
ENGINE IS PURRRRFECTLY SILENT!

SFX: music

ANN: New Fiat Ducato. With much more room inside. Comfort and technology to transport
whatever you want.

Script in Orginal Language

SFX: sound of traffic, car door closing

MVO1: E AÍ MIRANDA, TÁ GOSTANDO DO CARRO NOVO?

SFX: car starting, driving

MVO2: TÔ SIM, TEIXEIRA, É ÓTIMO! MUITO CONFORTÁVEL, EMBREAGEM HIDRÁULICA, SABE? E ESSE MOTOR ELETRÔNICO É SILENCIOSO QUE É UMA BELEZA!

MVO1: É, BELA COMPRA, MIRANDA!

ANN: Novo Fiat Ducato com muito mais espaço interno. Conforto e tecnologia pra você
transportar o que quiser.