Fiat Radio JULIAN by Leo Burnett Buenos Aires

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JULIAN

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Industry Cars, Automotive products, services and accessories
Media Radio
Market Argentina
Agency Leo Burnett Buenos Aires
Creative Director Fabian Bonelli
Account Supervisor Damian Salgado
Released August 2004

Credits & Description

Advertising Agency: LEO BURNETT ARGENTINA, ARGENTINA, Buenos Aires
Creative Director: Fabián Bonelli
Scriptwriter: Eduardo Morales/Juan Vitureira
Agency Producer: Federico Puricelli
Account Supervisor: Damián Salgado


Script in English

Julián: My life hasn’t been easy. I choked on the umbilical cord the day I was born. When I was nine, they gave me a bike. They gave my bike to my cousin. Bye, bike. Ouch! When I was twenty, I declared my love to Danielle. – It’s 100 bucks, babe. When I was twenty five, I married Danielle. When I was twenty six, she filed for divorce. It’s 100 bucks, babe. Well… I just bought a car. I chose a Fiat Uno Fire. Because the last thing I’m looking for, is problems. Fiat Uno. No problem.
Script in Orginal Language

Julián: Yo no tuve una vida fácil. Para empezar, nací atado con el cordón umbilical. A los nueve, me regalaron la bicicleta. La mía regalaron. Se la dieron a mi primo. – Chau, bici!. A los veinte, le declaré mi amor a Daniela. Son 100 pesos, bebé. A lo veinticinco, me casé con Daniela. A los veintiséis, me pidió el divorcio. Son 100 pesos, bebé. Ahora me compré un auto. Elegí un Fiat Uno Fire, porque lo último que quiero son problemas. Fiat Uno. No problem.