Fiat Radio LEANDRO by Leo Burnett Buenos Aires

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Industry Cars, Automotive products, services and accessories
Media Radio
Market Argentina
Agency Leo Burnett Buenos Aires
Creative Director Fabian Bonelli
Account Supervisor Damian Salgado
Released August 2004

Credits & Description

Advertising Agency: LEO BURNETT ARGENTINA, ARGENTINA, Buenos Aires
Creative Director: Fabián Bonelli
Scriptwriter: Eduardo Morales/Juan Vitureira
Agency Producer: Federico Puricelli
Account Supervisor: Damián Salgado

Script in English

Leandro: My life has been a bit complicated. When I was two years old, I played ball with my brothers. I was the ball. – Ouch! When I was six I lost my first tooth. That punch still hurts. Take this! Ouch! When I was fifteen, I was naked in front of a woman for the first time. – Honey, take everything, but could I at least keep my ID card? Yesterday, I bought a car. I chose a Fiat Uno Fire. Because the last thing I’m looking for, is problems. Fiat Uno. No problem.
Script in Orginal Language

Leandro: Mi vida fue bastante complicada. Al año y medio ya jugaba a la pelota con mis hermanos. Yo jugaba de pelota. Goal! A los seis años se me cayó el primer dientito. Tomá nene! Ay! A los quince años me desnudé por primera vez delante de una mujer. – Flaca, llevate todo, pero aunque sea dejame lo documentos. Ahora me compré un auto. Elegí un Fiat Uno Fire porque lo último que quiero son problemas. Fiat Uno. No problem.