Fifth Third Bank Radio The Listener by Leo Burnett Chicago

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The Listener

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Industry Banking & Financial Services
Media Radio
Market United States
Agency Leo Burnett Chicago
Creative Director Tohru Oyasu
Copywriter Michael Williams
Account Supervisor Dahlia Hanin
Released May 2012


London International Awards 2012
Radio Banking/Financial/Insurance Short List

Credits & Description

Entrant: Leo Burnett Chicago, Chicago
Fifth Third Bank - "The Listener"
Corporate Name of Client: Fifth Third Bank
Account Manager: Bennett Dixon
Account Supervisor: Dahlia Hanin
Agency: Leo Burnett Chicago, Chicago
Global Chief Creative Officer: Mark Tutssel
Chief Creative Officer: Susan Credle
Executive Creative Directors: Dave Loew/Jon Wyville
Creative Director: Tohru Oyasu
Copywriter: Michael Williams
Agency Producer: Topher Cochrane
Sound Design Company: Another Country
Audio Engineer: John Binder
Description of the Project
At Fifth Third Bank, we're good listeners. Unlike the guy in this commercial who's just pretending to listen. Listening is how Fifth Third Bank gets to know its customers and develop ideas that make banking better. That's why we're The Curious Bank.