McDonald's Radio FISH MEMORY by Markom/Leo Burnett Istanbul

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FISH MEMORY

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Industry Fast food
Media Radio
Market Turkey
Agency Markom/Leo Burnett Istanbul
Creative Director Yasar Akbas A Man Wakes Up In The
Account Supervisor Arzu Yaman Karkmazel
Released September 2004

Credits & Description

Advertising Agency: MARKOM/LEO BURNETT, TURKEY, Istanbul
Creative Director: Yasar Akbas
Scriptwriter: Alper Pala
Agency Producer: Sevinc Oktem
Account Supervisor: Arzu Yaman Karkmazel
Advertiser's Supervisor: Ozlem Ocalan


Script in English

VO: A fish has a memory span of three seconds...

SFX: Gonggg!

Woman: Mark?

Man: Huh?

Woman: Have you heard that "Fish Lovers" menu has begun at McDonald’s?

Man: What?

Woman: Fish fillet served with salad, special fish sauce, tomato and lemon…

Man: Really? Fish?

Woman: What fish?

Man: Oh, you want fish?

Woman: What’s this fish talk, for God’s sake? We can have some if you want.

Man: Have what?

Woman: I don’t know. What would you like to have?

Man: Who? Me?

Woman: Anyway… Have you heard of the "Fish Lovers" menu?

Man: Huh…

Woman: You know, fish fillet… For the first time at McDonald’s…

Man: What fish?

Woman: What fish?

Jingle: McDonald's... I’m lovin’ it.
Script in Orginal Language

D/S: Balik hafizasi ortalama 3 saniyedir.

SFX: Gonggg!

Kadin: Haluk

Erkek: Hah…

Kadin: McDonald’s’ta balik keyfi baslamis duydun mu?

Erkek: Ne?

Kadin: Tabakta balik fileto; yanina salata, tartar sos, domates ve limon.

Erkek: Ciddi misin?! Balik…

Kadin: Ne baligi?

Erkek: Ha? Balik mi istiyo’sun?

Kadin: Ay nerden çikti balik? istiyorsan aliriz.

Erkek: Ne aliriz?

Kadin: Bilmem… Ne istersin?

Erkek: Kim? Ben mi?

Kadin: Ya onu bosver de balik keyfini duydun mu?

Erkek: Hah…

Kadin: McDonald’s’ ”ta ilk kez… Balik fileto…

Erkek: Ne baligi…

Kadin: Ne baligi…

Erkek: Balik dedin…

Kad?n: Ben balik demedim.

Erkek: Ha…Ne dedin?

Jingle: McDonald’s… Iste bunu seviyorum.
Brief Explanation

In this radio spot for the announcement of the new fish menu at McDonald's, a woman (supposed to be a female fish) tries to give the good news to the man (male fish) but the dialogue turns into an endless monologue as they always forget what they have said or asked a second ago. A parody of fish memory that lasts only three seconds.