URL by Net#work BBDO Johannesburg for Omega 3

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Industry Grocery and Other foods
Media Radio
Market South Africa
Agency Net#work BBDO Johannesburg
Executive Creative Director Ivan Johnson
Creative Director Alexis Beckett, Kyle Cockeran
Account Supervisor Paul Grater
Production The Work Room
Released August 2010

Credits & Description

Category: Foods
Advertiser: I&J
Product/Service: OMEGA 3 FISH FINGERS
Agency: NET#WORK BBDO CAPE TOWN
Executive Creative Director: Ivan Johnson
Creative Director: Alexis Beckett/Kyle Cockeran
Scriptwriter: Kyle Cockeran
Agency Producer: Sarah Southey/Carla Bokombe
Account Manager: Abigail Jacobs
Account Supervisor: Paul Grater
Advertiser's Supervisor: Dave Pieterson
Production Company: THE WORK ROOM, Cape Town, SOUTH AFRICA
Sound Engineer: John Letherbarrow/Steven Webster
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: NET#WORK BBDO CAPE TOWN, SOUTH AFRICA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
CHILD: To see why I&J Omega3 Fish Fingers are so good for kids, visit www.ij/kids/Omega3EssentialFattyAcids+GoodHealth-GoodTaste/SouthAfrica-ImprovesMemory+DailyMentalBoost_ServeFishFingers+Omega3/AfterSchool-Parties-Yum_ThanksMum=I&JandEnjoy.co.za

Brief Explanation
We focused on one of the intrinsic benefits of the Fish Fingers brand: memory-boosting Omega 3. We used hyperbole to announce a useful website where moms could find more information about the product. The ridiculously long URL drove home the benefits of giving kids Fish Fingers, with a couple of other plus-points thrown in for good measure.