Kansai Intermedia Corporation Radio FOREIGNERITIS by Dentsu Kansai


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Industry Publishing, streaming & media, TV Channels/Radio Stations and Programmes
Media Radio
Market Japan
Agency Dentsu Kansai
Director Richard Dollon
Account Supervisor Tomoe Hanawa
Released December 2004

Credits & Description

Advertising Agency: DENTSU KANSAI, JAPAN, Osaka
Scriptwriter: Richard Dollon
Agency Producer: Tomoe Hanawa
Account Supervisor: Tomoe Hanawa
Advertiser's Supervisor: Terufumi Sahara
Director: Richard Dollon
Sound Engineer: Akihito Kondo/Kenjiro Katai

Script in English

VO (Serious but tongue in cheek): We interrupt this programming to bring you an urgent news bulletin. A serious ailment has been afflicting the non-Japanese residents of Japan. Please check to see if you suffer from the following symptoms. Do you repeatedly bang your head on doorways that are cut for the vertically challenged? Does shopping for clothing or footwear make you feel like you're Big Foot? Do you find the munchkin-sized bathrooms often require acrobatic skills whenever doing your business? Upon hearing the Japanese word miso, do you automatically think of the word horny? If you have any of these symptoms, you could be afflicted with foreigneritis... a non-fatal state-of-being which has only one cure. Packing up and leaving Japan. But fear not, countless foreigneritis sufferers have stayed healthy and happy by getting their daily dose of multilingual news and music broadcasts from around the globe on FM CoCoLo. Just like your doing now. 76.5 FM CoCoLo. Get your daily dose of the world.
Brief Explanation

Read PSA style, the "Foreigneritis" spot warns non-Japanese residents of Japan that they could be suffering from a serious ailment. Leveraging humorous situations that foreigners frequently encounter in Japan as symptoms, the remedy for the fictitious ailment turns out to be 76.5 FM CoCoLo - a multi-lingual radio station created especially for the foreign residents of Japan.