Kansai Intermedia Corporation Radio HOMESICKNESS by Dentsu Kansai


Pin to Collection
Add a note
Industry Publishing, streaming & media, TV Channels/Radio Stations and Programmes
Media Radio
Market Japan
Agency Dentsu Kansai
Director Satoru Murayama
Account Supervisor Tomoe Hanawa
Released December 2004

Credits & Description

Advertising Agency: DENTSU KANSAI, JAPAN, Osaka
Scriptwriter: Satoru Murayama/Naho Mori
Agency Producer: Tomoe Hanawa
Account Supervisor: Tomoe Hanawa
Advertiser's Supervisor: Terufumi Sahara
Director: Satoru Murayama
Sound Engineer: Akihito Kondo/Kenjiro Katai

Script in English

NA: This is a dormitory for foreign students in Osaka, Japan.

Sunny: (Crying sound)

Shahbaz: Don't cry Ajay, you'll get used to it.

Sunny: I thought that if I can speak English, I'd be able to communicate with anyone! But no, not in this country. I want to go back to India.

Jaime: Adios amigo.

Shahbaz: Come on, Jose. Cheer him up.

Jaime: You just have to study Japanese. It took me five years to become trilingual - I'm now fluent in Spanish, English and Japanese.

Sunny: Five years?!

Shahbaz: Five years is nothing. All you have to do is find a Japanese girlfriend.

Jaime: Yeah! Japanese girls are all nice.

Sunny: But they only speak Japanese.

Jaime: Mmm, Listen to Japanese music. That's a good way to learn Japanese.

Sunny: Ah! Japanese music is a complete mystery to me! You think they're singing in Japanese and all of a sudden an English word pops out! I want to listen to my country music!

Shahbaz: Well, listen to this.

SE: Radio switched on - noise comes on - tuning done.

SE: Indian music from radio.

Sunny: What's this? Why is this being aired on Japanese radio?

Shahbaz: It's FM CoCoLo. It's broadcast in different languages from around the world.

Sunny: (happily singing along to the music)

Jaime: Does it have Spanish programmes too?

Shahbaz: Yes! Friday night, I think.

Jaime: Why didn't you tell me before?

NA: A quick remedy for homesickness. FM CoCoLo.

Sunny: I think I can survive in Japan, now!
Brief Explanation

FM CoCoLo is Japan's first multi-lingual FM radio station. Japan is basically a monolingual country - most people speak only Japanese. For foreign students in Japan who are dying to listen to their native language and music, FM CoCoLo's multilingual broadcasts serve as an effective remedy. Through the snappy and humorous conversation between cheerful young men from various countries, the commercial conveys the diverse cultural experience offered by FM CoCoLo.