Kansai Intermedia Corporation Radio SURGERY by Dentsu Kansai

SURGERY

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Industry Publishing, streaming & media, TV Channels/Radio Stations and Programmes
Media Radio
Market Japan
Agency Dentsu Kansai
Director Nanami Koide
Creative Director Sadahiro Ikeda, Hijiri Mochihara
Account Supervisor Tomoe Hanawa
Released December 2004

Credits & Description

Advertising Agency: DENTSU KANSAI, JAPAN, Osaka
Creative Director: Sadahiro Ikeda/Hijiri Mochihara
Scriptwriter: Nanami Koide/Richard Dollon
Agency Producer: Tomoe Hanawa
Account Supervisor: Tomoe Hanawa
Advertiser's Supervisor: Terufumi Sahara
Director: Nanami Koide
Sound Engineer: Akihito Kondo/Kenjiro Katai


Script in English

SFX: Hospital theatre

Doctor: The anaesthesia is in...count back from 10.

Patient: 10, 9, 8, 7, 6, 5...7, 6, 5...7, 6, 5...

VO: 76. 5FM CoCoLo. Get hooked.
Brief Explanation

FM CoCoLo is Japan's first multi-lingual FM radio station. The campaign is based on a simple idea using FM CoCoLo's frequency, 76.5.