IS THE NEW by DDB Sao Paulo for FOLLOW MAGAZINE

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IS THE NEW

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Industry Magazines
Media Radio
Market Brazil
Agency DDB Sao Paulo
Executive Creative Director Marco Versolato, Jaques Lewkowicz
Art Director Rodrigo Mendes
Copywriter Caio Mattoso
Producer Rino Siveiro
Production Ad Studio
Released May 2012

Awards

London International Awards 2012
Radio Music Original - Song Bronze Winner
Radio Media Promotion Short List

Credits & Description

Title: IS THE NEW
Entrant: DDB Brasil, Sao Paulo
Follow Magazine - "Is the New"
Corporate Name of Client: Follow Magazine
Client Account Director: Marcelo Siqueira
Agency Account Directors: Maristela Pati Correa/ Tania Goes Pena
Agency: DDB Brasil, Sao Paulo
Chief Creative Officer: Sergio Valente
Executive Creative Director: Marco Versolato
Creative Directors: Sergio Valente/Marco Versolato
Copywriter: Caio Mattoso
Art Director: Rodrigo Mendes
Agency Producer: Gilberto Pires (Gibinha)
Agency Music Producer: Gilberto Pires (Gibinha)
Production Company: AD STUDIO, Sao Paulo
Directors: Jarbas Agnelli/Doug Bello
Producer: Rino Siveiro
Sound Design Company: Tdl Music, Sao Paulo
Description of the Project
Follow is a trending magazine specialized in bringing the latest news about technology, fashion, behavior, etc. So, to reinforce the magazine's image as the spokesperson for the 'New', this film shows a list of 'what-is-the-new-what' nowadays in a interesting way.