COWBOYS VS. SHARKS by Us Sydney for Luxbet

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COWBOYS VS. SHARKS

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Industry Shows, Events & Festivals
Media Radio
Market Australia
Agency Us Sydney
Executive Creative Director Josh Moore
Production Nylon Studios
Released August 2010

Credits & Description

Category: Entertainment & Leisure
Advertiser: LUXBET
Product/Service: FOOTY TIPPING COMPETITION
Agency: US
Executive Creative Director: Josh Moore
Scriptwriter: David Roberts
Agency Producer: Jeff Edwards
Account Manager: Vittoria Faro
Production Company: NYLON STUDIOS, Sydney, AUSTRALIA
Other Credits: Art Director: Danny Wehbe/Tim Chenery
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: US, Sydney, AUSTRALIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Phone ringing FVO: Good afternoon, Underwater World, Courtney speaking. MVO: Oh hello. Just a question, do you ever get any, ah, bloody cowboys who think they can mess with the sharks? FVO: Any cowboys that can mess with the... MVO: Yeah, you know. Those cowboys. FVO: Er... I’m sorry, I don’t know what you mean. ANN: However you pick your winning teams, get your footy tips in at Luxbet.com

Brief Explanation
Australians love their football (footy) tipping. Everyone has a different way of picking winners; whether it’s analysing statistics, flipping a coin or going on team colours. But what if you’re really stumped? Using Aussie Rules club animal mascots as inspiration, one man begins phoning zoos around the world to get some expert footy tipping advice. Note: These were real pranks call we made.