MAGPIES VS. CATS by Us Sydney for Luxbet

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MAGPIES VS. CATS

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Industry Shows, Events & Festivals
Media Radio
Market Australia
Agency Us Sydney
Executive Creative Director Josh Moore
Production Nylon Studios
Released July 2010

Credits & Description

Category: Entertainment & Leisure
Advertiser: LUXBET
Product/Service: FOOTY TIPPING COMPETITION
Agency: US
Executive Creative Director: Josh Moore
Scriptwriter: David Roberts
Agency Producer: Jeff Edwards
Account Manager: Vittoria Faro
Production Company: NYLON STUDIOS, Sydney, AUSTRALIA
Other Credits: Art Director: Danny Wehbe/Tim Chenery
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: US, Sydney, AUSTRALIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: International dial tone ringing FVO: Good afternoon. MVO: Hi there. As a zoo keeper, what would happen like if a magpie got in the cat’s enclosure? FVO: (Laughs) Well, the bird would have a lot of area to stay away from the cat, so it would be quite a little game for the cat, I guess. MVO: Well, it’s not really going to be a little game. You probably wouldn’t know that much. ANN: However you pick your winning teams, get your footy tips in at Luxbet.com

Brief Explanation
Australians love their football (footy) tipping. Everyone has a different way of picking winners; whether it’s analysing statistics, flipping a coin or going on team colours. But what if you’re really stumped? Using Aussie Rules club animal mascots as inspiration, one man begins phoning zoos around the world to get some expert footy tipping advice. Note: These were real pranks call we made.