COP by Bassat Ogilvy & Mather Madrid for Ford

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COP

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Industry Car Dealers, Cars
Media Radio
Market Spain
Agency Bassat Ogilvy & Mather Madrid
Creative Director Angel De La Jara, Rafa Hernandez
Account Supervisor Paloma Diaz, Olga Lamarca
Production Media Sound
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: FORD
Product/Service: FORD DEALER NETWORK
Agency: BASSAT OGILVY
Creative Director: Rafa Hernandez/Angel De La Jara
Scriptwriter: Carlos Perez-Sauquillo/Lucas Gracia
Agency Producer: Eva Morales/Javier Bores
Account Manager: Luis Muñiz
Account Supervisor: Paloma Diaz/Olga Lamarca
Advertiser's Supervisor: Pablo Vaquero
Production Company: MEDIA SOUND, Madrid, SPAIN
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: BASSAT OGILVY , Madrid, SPAIN

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Office ambience MVO1: Callaghan, I want you to meet your new buddy. MVO2: I’d rather patrol on my own than have to work with a rookie, sergeant. SFX: Knocking MVO1: Come in. SFX: Racoon MVO2: But it’s a racoon. MVO1: Yeah, but it’s a duty free racoon. MVO2: I admit it rookie, you've got guts. SFX: Cop music ANN: People like you more duty free. Only till 28th April, come to your Ford Dealer and get any Ford duty free. You’re gonna love it. MVO2: Listen, rookie, cover me and you may get to try my wife’s roast beef. ANN: Ford Dealer Network.

Full script of the ad in the original language
SFX: Ambiente de oficina MVO1: Callaghan te presento a tu nuevo compañero. MVO2: Sargento prefiero patrullar sólo a trabajar con novatos. SFX: Toc toc MVO1: Adelante. SFX: Ruido sonido mapache MVO2: Pero si es un mapache. MVO1: Si pero un mapache si libre SFX: Música policíaca. Alguna sirena de policía. ANN: Si Libre te quieren más. Ven hasta el 28 de abril a tu concesionario Duty Free y llévate cualquier Ford. Vas a quererlo. MVO2: Novato, cúbreme las espaldas y probarás el roastbeef de mi mujer. ANN: Red Ford de Concesionarios.

Brief Explanation
In Ford, we launched the Ford Duty Free concept as when you buy a Ford now, you don’t have to pay the tax. To launch this concept we produced some radio commercials with the idea of 'People like you more (if you’re) duty free'. We thus created different situations in which one of the characters is an object or an animal incapable of carrying out the task he is supposed to perform. But as he is a duty free object or animal everyone likes him, regardless of his condition.