DRAWING by J. Walter Thompson Sao Paulo for Ford

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DRAWING

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Industry Cars
Media Radio
Market Brazil
Agency J. Walter Thompson Sao Paulo
Creative Director Fabio Miraglia, Roberto Fernandez, Rinaldo Ferrarezi, Mario D`andrea, Fábio Brandão, Roberto Fernandez David
Producer Leandro Barduzzi
Account Supervisor Sergio Silveira
Production Tesis
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: FORD
Product/Service: ECOSPORT 2011
Agency: JWT BRAZIL
Creative Director: Mario D’Andrea/Roberto Fernandez/Fábio Brandão
Scriptwriter: Rodrigo Visconti/Fabio Guimarães
Agency Producer: Marcia Branco
Account Manager: Carolina Rocha/Livia Rodrigues/Marina Monfrinato
Account Supervisor: Sergio Silveira
Advertiser's Supervisor: Jorge Chear/Antônio Baltar/Mauricio Greco/Rode Alves/Andrea Maizza/Adriana Carradori/Paulo Br
Production Company: TESIS, São Paulo, BRAZIL
Director: Leandro Barduzzi
Producer: Leandro Barduzzi
Other Credits: Voice: Paulinho Ribeiro
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: JWT BRAZIL, São Paulo, BRAZIL

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO1: Number 4970. MVO2: That’s me. MVO1: You always enjoyed surfing, right? MVO2: That’s right! MVO1: Congratulations, you’ll be born on the island of Noronha. MVO2: Woohoo! SFX: Balls whirling around MVO1: Number 11669. MVO2: Here! MVO1: You’re going to be born in a perfect region for mountain climbing. MVO2: Thanks lord! SFX: Balls whirling again MVO1: Number 9999. MVO2: That’s me! MVO1: You enjoy beaches, don’t you? MVO2: I do, I do! MVO1: Congratulations! You’re going to be a mosquito! MVO2: Oh no... SFX: Music ANN: The new Ecosport 2011 with three year warranty. Practice it.

Full script of the ad in the original language
MVO1: Numero 4970. MVO2: Sou eu. MVO1: Você sempre quis praticar surf, não é? MVO2: Isso mesmo! MVO1: Parabéns, você vai nascer em Noronha. MVO2: Uhu! SFX: As bolinhas giram de novo MVO1: Numero 11669. MVO2: Aqui! MVO1: Vai nascer num lugar com montanhas perfeitas para alpinismo. MVO2: Obrigado senhor! SFX: As bolinhas giram de novo MVO1: Numero 9999. MVO2: Sou eu! MVO1: O senhor também gosta de praia, não é? MVO2: Adoro! MVO1: Meus parabéns! Você vai ser um borrachudo! MVO2: Ah não... SFX: Musica ANN: Chegou o Ecosport 2011 com 3 anos de garantia. Pratique.

Brief Explanation
Spot takes place in heaven. God is drawing numbers to see who gets chosen to be born and in which soul.