Ford Radio GARGOYLE by Bassat Ogilvy & Mather Madrid

Adsarchive » Radio » Ford » GARGOYLE


Pin to Collection
Add a note
Industry Cars
Media Radio
Market Spain
Agency Bassat Ogilvy & Mather Madrid
Creative Director Angel De La Jara, Rafa Hernandez
Account Supervisor Paloma Diaz, Olga Lamarca
Production Noise
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: FORD
Product/Service: FORD FIESTA & KA
Creative Director: Rafa Hernandez/Angel De La Jara
Scriptwriter: Carlos Perez-Sauquillo/Lucas Gracia
Agency Producer: Javier Bores
Account Manager: Ruth Chamorro/Lidia Marrero
Account Supervisor: Olga Lamarca/Paloma Diaz
Advertiser's Supervisor: Pablo Vaquero/Daniel Chicharro
Production Company: NOISE, Madrid, SPAIN
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: BASSAT OGILVY , Madrid, SPAIN

MVO1: Hey, what’s that coming hurtling towards us? MVO2: Erm... I think it’s a 500-pound gargoyle. SFX: Something falling MVO1: A gargoyle? And where’s it falling from? MVO2: I’m not sure if it’s from the lancet arch or the pinnacle. SFX: Loud crash ANN: Sometimes, you just have to run. Only 'til 28th February, get a Ford Ka for 7,900€. Order it now and benefit from the 2000E scheme before the quota is full. Ford Dealer Network.

Full script of the ad in the original language
SFX: Ruido de piedras desprendiéndose MVO1: Oye qué es eso que se precipita hacia nosotros a una velocidad increíble? MVO2: Mmmmm, creo que es una gárgola de 200 kilos. SFX: Sonido de algo cayendo a gran velocidad y aproximándose MVO1: Una gárgola? Y de dónde cae? MVO2: No sé si del arco ojival o del pináculo. SFX: Ruido escandaloso de algo gigantesco chocando contra el suelo ANN: Hay momentos en los que tienes que correr. Sólo hasta el 28 de febrero llévate un Ford Ka por 7.900€. Resérvalo ya y benefíciate del plan 2000E antes de que se acabe el cupo. Red Ford de Concesionarios.

Brief Explanation
In order to explain that you now have to hurry if you want to get in on the magnificent deals that Ford is offering on different models in its range for a short period of time, two characters (always the same two across the different executions) have to tackle dangerously absurd situations in which any sane person would run without thinking twice. But instead of escaping from the situation, they waste precious time discussing the nature of the danger that threatens them.