BEES by Bassat Ogilvy & Mather Madrid for Ford

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BEES

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Industry Cars
Media Radio
Market Spain
Agency Bassat Ogilvy & Mather Madrid
Creative Director Angel De La Jara, Rafa Hernandez
Account Supervisor Paloma Diaz, Olga Lamarca
Production Noise
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: FORD
Product/Service: FORD FOCUS
Agency: BASSAT OGILVY
Creative Director: Rafa Hernandez/Angel De La Jara
Scriptwriter: Carlos Perez-Sauquillo/Lucas Gracia
Account Supervisor: Olga Lamarca/Paloma Diaz
Production Company: NOISE, Madrid, SPAIN
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: BASSAT OGILVY , Madrid, SPAIN

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Swarm of bees MVO1: Hey, what’s that humming sound? MVO2: It sounds like a swarm of a million African killer bees. SFX: Bees approaching MVO1: Killer bees? MVO2: Well, not really killer bees, they’re just poisonous. MVO1: Ah! That’s comforting to know. SFX: Loud buzzing ANN: Sometimes, you just have to run. Only til March 31st, get a Ford Focus TDCI for 13,900€. Order it now and benefit from the 2000E scheme before the quota is full. Ford Dealer Network.

Full script of the ad in the original language
SFX: Ruido de enjambre de abejas. MVO1: Oye ¿Qué es ese zumbido? MVO2: Suena a un enjambre de un millón de abejas africanas asesinas. SFX: Sonido abejas aproximándose MVO1: ¿Asesinas? MVO2: Bueno, asesinas asesinas tampoco, más bien venenosas. MVO1: ¡Ah! Eso me tranquiliza. SFX: Sonido abejas primer plano ANN: Hay momentos en los que tienes que correr. Sólo hasta el 31 de marzo llévate un Ford Focus TDCI por 13.900€. Resérvalo ya y benefíciate del plan 2000E antes de que se acabe el cupo. Red Ford de Concesionarios.

Brief Explanation
In order to explain that you now have to hurry if you want to get in on the magnificent deals that Ford is offering on different models in its range for a short period of time, two characters (always the same two across the different executions) have to tackle dangerously absurd situations in which any sane person would run without thinking twice. But instead of escaping from the situation, they waste precious time discussing the nature of the danger that threatens them.