GPS by J. Walter Thompson Mexico for Ford

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GPS

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Industry Cars
Media Radio
Market Mexico
Agency J. Walter Thompson Mexico
Released June 2012

Awards

Cannes Lions 2012
Radio Lions Cars & Automotive Services Bronze

Credits & Description

Type of entry: Product & Service
Category: Cars & Automotive Services
Advertiser: FORD
Product/Service: ECOBOOST ENGINE
Agency: JWT MEXICO Mexico City, MEXICO
Advertiser FORD
Product ECOBOOST ENGINE
Entrant JWT MEXICO Mexico City, MEXICO
Type of Entry: Product & Service
Category: Cars & Automotive Services
Title: GPS
Advertiser/Client: FORD
Product/Service: ECOBOOST ENGINE
Entrant Company: JWT MEXICO Mexico City, MEXICO
DM/Advertising Agency: JWT MEXICO Mexico City, MEXICO


Brief Explanation
The idea is to use the GPS and the changing of languages to express that the driver went from Portugal to Italy without stopping for gas.