GOSPEL by Bassat Ogilvy & Mather Madrid for Ford

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GOSPEL

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Industry Cars
Media Radio
Market Spain
Agency Bassat Ogilvy & Mather Madrid
Creative Director Angel De La Jara, Rafa Hernandez
Account Supervisor Paloma Diaz, Olga Lamarca
Production Noise
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: FORD
Product/Service: FORD NOVAUTO USED COMMERCIAL VEHICLES
Agency: BASSAT OGILVY
Creative Director: Rafa Hernandez/Angel De La Jara
Scriptwriter: Carlos Perez-Sauquillo/Lucas Gracia
Agency Producer: Javier Bores
Account Manager: Ruth Chamorro
Account Supervisor: Olga Lamarca/Paloma Diaz
Production Company: NOISE, Madrid, SPAIN
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: BASSAT OGILVY , Madrid, SPAIN

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO1: You look tired Mike, anything wrong? MVO2: Well, just lately, every time I open my mouth I hear a Gospel chorus. MVO1: Okay, say something. MVO2: Come to Ford Novauto... CHOIR: Novauto, Novauto, Novauto! MVO2: ...because you have 100 used commercial vehicles... CHOIR: One hundred, one hundred! MVO2: ...with 50% discount. CHOIR: Fifty, fifty per cent! MVO1: Interesting. MVO2: Oh, yeah, at first it was cool, but it’s tiring after a while. MVO1: No, I mean the offer. MVO2: Oh right. ANN: Ford Novauto. Manuel Tovar Street 27, Madrid.

Full script of the ad in the original language
MVO1: Miguel tienes cara de cansado, ¿te pasa algo? MVO2: Es que últimamente cada vez que hablo surge un coro de Gospel. MVO1: Y eso? A ver di algo. MVO2: Ven ya a Ford Novauto... CHOIR: Novauto! MVO2: ...porque tienes 100 vehículos comerciales de ocasión... CHOIR: Cien, Cien! MVO2: ...con un 50% de descuento. CHOIR: Cincuenta por ciento, Cincuenta por ciento! MVO1: Interesante. MVO2: No, al principio era gracioso pero después cansa. MVO1: No, me refería a la oferta. MVO2: Si si... ANN: Ford Novauto. Manuel Tovar 27. Polígono Industrial de Fuencarral.

Brief Explanation
In order to advertise that in Ford Novauto you get a 50% discount on commercial vehicles, our characters face a strange situation. Whenever one of them speaks, a Gospel choir repeats what he has said.