Ford Radio SAFARI by J. Walter Thompson Mexico

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SAFARI

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Industry Cars
Media Radio
Market Mexico
Agency J. Walter Thompson Mexico
Creative Director Alvaro Zunini, Alvar Suñol, Santiago Chaumont, Manuel Techera
Account Supervisor Ademir Marquez
Released November 2005

Credits & Description

Advertising Agency: JWT MEXICO, MEXICO
Creative Director: Alvar Sunol/Manuel Techera/Santiago Chaumont/Alvaro Zunini
Scriptwriter: Nelson Hernandez/Rodrigo Treviño
Agency Producer: Rulax Rosas
Account Supervisor: Ademir Marquez
Sound Engineer: Burrito


Script in English

SFX: Bird sounds

VO: Welcome to the…

SFX: Tap microphone, reverb

VO: Welcome to the Wild Safari Tour!

VO: Please remain seated and keep your hands and head inside the vehicle, remember not to
feed the animals… Sonny, please!To your right, you’ll see the Chihuahua dog… One of the three different species that you'll find during the whole tour. This animal’s feeding habits are based on… dog food. After years of research, scientists have come up with a way of knowing the animal’s mood… You’ll see, it wags its tail when it’s happy, and stops when it isn't. Perhaps you don’t notice, but right now, it’s happy. We can tell because of the peculiar movement of its tail. Now to your left, you’ll see the goldfish… Ma’am, please, your son, please!

ANN: What if we hadn’t explored? Ford, No boundaries!


Script in Orginal Language

SFX: Birds chirping

VO: Bienvenidos al…

SFX: Tap microphone, reverb

VO: Bienvenidos al Tour Safari Salvaje.Recuerden no alimentar a los animales… ¡A ver, niño!
Del lado derecho verán al perro Chihuahueño… Uno de los tres animales que verán durante todo el recorrido.Este animal se alimenta de croquetas. Después de años de investigación, descubrimos un indicador de su estado de ánimo… Este animal mueve la cola cuando está feliz y deja de moverla cuando no lo está.Y quizá no lo noten pero, ahora está feliz. Sí, esto lo sabemos por el peculiar movimiento de su cola. Ahora de su lado izquierdo verán al goldfish… Señora, ¡el niño por favor!

ANN: Lo que sería si no hubiéramos explorado. Ford, ¡Sin límites!