CHILD LABOUR by Y&R Buenos Aires for Forea

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CHILD LABOUR

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Industry Charities, Foundations, Volunteers
Media Radio
Market Argentina
Agency Y&R Buenos Aires
Executive Creative Director Martin Mercado
Creative Director Hernan Damilano
Account Supervisor Andrea Mendelevich
Production La Rana
Released August 2010

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: FOPEA
Product/Service: FORUM OF ARGENTINE JOURNALISM
Agency: Y&R BUENOS AIRES
Executive Creative Director: Martin Mercado
Creative Director: Hernan Damilano
Scriptwriter: Fransisco Ferro/Gustavo Sucri
Agency Producer: Luis Pompeo/Gabriel Lousame
Account Supervisor: Andrea Mendelevich
Production Company: LA RANA, Buenos Aires, ARGENTINA
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: Y&R BUENOS AIRES, ARGENTINA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Station jingle MVO: A new shocking case of child exploitation. The renowned child clothing company that´s being accused of employing under aged people for the manufacturing of their clothes would be BloomKid. SFX: Jingle: Bloomkid. Fashion for the little ones. MVO: The brand, with over 25 modern stores and a 30 year history has denied any type of relationship with the alleged clandestine sweatshop. SFX: Jingle: Bloomkid. Fashion for the little ones. MVO: Though according to witnesses, the search warrant was issued by mistake in a kindergarten where the children were making costumes for a school play. SFX: Jingle: Bloomkid. Fashion for the little ones. ANN: When journalists are told what to say, you are being told what to think. FOPEA. Forum of Argentine Journalism.

Full script of the ad in the original language
SFX: Stations jingle MVO: Un nuevo caso de explotación infantil sacude a la sociedad. En esta oportunidad la denuncia del empleo de personas menores de edad para la manufactura de prendas caería sobre la afamada marca de ropa infantil Bloomkid. SFX: Jingle: Bloomkid. Moda para los más chicos. MVO: La marca, con más de 25 modernos locales y 30 años de trayectoria, negó tener algún tipo de vinculación con el supuesto taller clandestino. SFX: Jingle: Bloomkid. Moda para los más chicos. MVO: Aunque testigos informarían que el hallanamiento en cuestión se llevó a cabo por un error en un jardín de infantes, donde los alumnos se hallaban realizando disfraces para su acto de fin de curso. SFX: Jingle: Bloomkid. Moda para los más chicos. ANN: Si a los periodistas nos dicen qué decir a vos te quieren decir qué pensar. FOPEA. Foro de Periodismo Argentino.