POLLUTION by Y&R Buenos Aires for Forea

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POLLUTION

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Industry Charities, Foundations, Volunteers
Media Radio
Market Argentina
Agency Y&R Buenos Aires
Executive Creative Director Martin Mercado
Creative Director Hernan Damilano
Account Supervisor Andrea Mendelevich
Production La Rana
Released August 2010

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: FOPEA
Product/Service: FORUM OF ARGENTINE JOURNALISM
Agency: Y&R BUENOS AIRES
Executive Creative Director: Martin Mercado
Creative Director: Hernan Damilano
Scriptwriter: Fransisco Ferro/Gustavo Sucri
Agency Producer: Luis Pompeo/Gabriel Lousame
Account Supervisor: Andrea Mendelevich
Production Company: LA RANA, Buenos Aires, ARGENTINA
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: Y&R BUENOS AIRES, ARGENTINA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Station jingle MVO: Our next news is the murder of a key witness in the case of the lead polluted waters of a stream from which the iron and steel industry Acersid is being investigated. FVO: Acercid. 50 years of history in the iron and steel industry. MVO: The death of the witness German Bussolo would actually be a crime of passion. FVO: Acercid. 50 years of history in the iron and steel industry. MVO: Though apparently and according to the statement of a close relative, in court this morning, the witness would still be alive and might have been spotted at the Atlantic shore. FVO: Acercid. 50 years of history in the iron and steel industry. ANN: When journalists are told what to say, you are being told what to think. FOPEA. Forum of Argentine Journalism.

Full script of the ad in the original language
MVO: Seguimos ahora con el asesinato de un testigo clave en el caso de contaminación con plomo de un arroyo en el Gran Buenos Aires por el que se investiga a la Siderúrgica Acersid. FVO: Acersid. 50 años de trayectoria en la industria siderúrgica. MVO: La muerte de German Bussolo en realidad, se trataría de un crimen pasional. FVO: Acersid. 50 años de trayectoria en la industria siderúrgica. MVO: Aunque al parecer, según declaró ante la Justicia esta mañana un familiar cercano, el testigo seguiría con vida ya que lo habrían visto en la costa atlántica. FVO: Acersid. 50 años de trayectoria en la industria siderúrgica. ANN: Si a los periodistas nos dicen que decir a vos te quieren decir que pensar. FOPEA. Foro de Periodismo Argentino.