WORK SUICIDE by Y&R Buenos Aires for Forea

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WORK SUICIDE

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Industry Charities, Foundations, Volunteers
Media Radio
Market Argentina
Agency Y&R Buenos Aires
Executive Creative Director Martin Mercado
Creative Director Hernan Damilano
Account Supervisor Andrea Mendelevich
Production La Rana
Released August 2010

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: FOPEA
Product/Service: FORUM OF ARGENTINE JOURNALISM
Agency: Y&R BUENOS AIRES
Executive Creative Director: Martin Mercado
Creative Director: Hernan Damilano
Scriptwriter: Fransisco Ferro/Gustavo Sucri
Agency Producer: Luis Pompeo/Gabriel Lousame
Account Supervisor: Andrea Mendelevich
Production Company: LA RANA, Buenos Aires, ARGENTINA
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: Y&R BUENOS AIRES, ARGENTINA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music FVO: Our next news is the horrifying case of the suicide of an employee of the company Trenswool. According to unofficial press releases, the suicide might have been the consequence of the implementation of new human resource and work restructuring policies. MVO: Trenswool. Over a hundred years working for the wellbeing of the country and its people. FVO: Nevertheless, an expert medical report reveals the employee would have a history of severe psychological disorders that goes back several years. MVO: Trenswool. Over a hundred years working for the wellbeing of the country and its people. FVO: The discovery of new evidence, a letter found in his desk, would prove that a love breakdown would be the cause of the tragedy, leading to the closure of the investigation. MVO: Trenswool. Over a hundred years working for the wellbeing of the country and its people. ANN: When journalists are told what to say, you are being told what to think. FOPEA. Forum of Argentine Journalism.

Full script of the ad in the original language
SFX: Musica FVO: Pasamos ahora a la escalofriante nota sobre el el suicidio de un empleado de la empresa Trenswool, que según trascendidos habría tenido lugar a causa de la nueva política de recursos humanos y reestructuración laboral. MVO: Trenswool. Más de cien años trabajando por el bienestar del país y su gente. FVO: Sin embargo pericias médicas revelaron que el empleado contaría con antecedentes de transtornos psicológicos severos desde varios años atrás. MVO: Trenswool. Más de cien años trabajando por el bienestar del país y su gente. FVO: El hallazgo de una nueva prueba, una carta encontrada en su escritorio demostraría que un desengaño amoroso sería la causa de la tragedia, dando lugar así al cierre de la investigación. MVO: Trenswool. Más de cien años trabajando por el bienestar del país y su gente. ANN: Si a los periodistas nos dicen qué decir a vos te quieren decir qué pensar. FOPEA. Foro de Periodismo Argentino.