Radio Frank - Grand Canyon by Foxp2 Johannesburg

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Frank - Grand Canyon

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Media Radio
Market United States
Agency Foxp2 Johannesburg
Released June 2013

Credits & Description

The Frank "Death Doesn't Have To Try Very Hard" radio campaign was one of only seven worldwide to be nominated for a Yellow D&AD Pencil. Building on this prestigious achievement, the same campaign was recently awarded a Lion at the Cannes Lions International Advertising festival. Says Justin Gomes, FoxP2 ECD, "We're very proud a hard-working, hard-selling radio campaign like this has also been recognised creatively."
The live radio stunt where Frank gave out ad-critic Andy Rice's personal phone number live on air was also recognised with a Cannes shortlist. This is the second Frank radio campaign to be recognised at both Cannes and D&AD, with the brand having been awarded two gold Loeries in the Radio category over the last two years.
Says FoxP2 Group MD, Charl Thom, "We're equally proud the Frank campaign has also been awarded Gold at the Apex Effectiveness Awards. Strategically insightful creativity is an invaluable asset of any business and these results reflect that."
Issued by: Amplicon Public Relations 
On behalf of: FoxP2