AWKWARD HEALTH FILMS by The Richards Group for Quiktrip

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AWKWARD HEALTH FILMS

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Industry Retail, Distribution & Rental companies
Media Radio
Market United States
Agency The Richards Group
Creative Director Bill Milkereit
Account Supervisor Brad Todd
Production Charlie Uniform Tango
Released August 2010

Credits & Description

Category: Retail Stores
Advertiser: QUIKTRIP
Product/Service: FRESH DONUTS
Agency: THE RICHARDS GROUP
Creative Director: Bill Milkereit
Scriptwriter: Bill Milkereit
Agency Producer: Bridget Fontenot
Account Manager: Cory Davies/Ashley Douglas
Account Supervisor: Brad Todd
Advertiser's Supervisor: Jim Denny
Production Company: CHARLIE UNIFORM TANGO, Dallas, USA
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: THE RICHARDS GROUP, Dallas, USA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: All kinds of people will love the fresh donuts at QuikTrip. The following is for people who liked those... SFX: Old projector clicking; 1950’s music ANN: ...old awkward films from health class: 'Your Body, Your Donuts And You'. From the day we are born, we are all different. Our bodies grow differently. And so, it’s only natural that how we feel about our donuts is different too. Wally may develop a taste for the fresh QT chocolate glazed donut earlier than Hank. And that’s perfectly normal. That doesn’t mean Hank won’t like them at some point. Carolyn’s affection for fresh apple fritters, with a hot cup of 100% Colombian Supremo coffee has already blossomed, while Judy, well, she just fancies the cake donut and milk...and wearing men’s pants. And that’s nothing to be ashamed of. Want a donut made fresh in our own QT Kitchens? Think Quik. QuikTrip.

Brief Explanation
‘QuikTrips’ are fancy gas and convenience stores, (like 7-11s, only much, much nicer and friendlier) mainly located throughout the middle of the United States. Absolutely anyone and everyone who has ever been to a QuikTrip love them. So we have produced a long-running, award-hogging radio campaign specifically geared to every possible target, sub-target, and super sub-target market imaginable.