INTERVIEW COMPETITION by The Richards Group for Quiktrip

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INTERVIEW COMPETITION

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Industry Retail, Distribution & Rental companies
Media Radio
Market United States
Agency The Richards Group
Creative Director Bill Milkereit
Account Supervisor Brad Todd
Production Charlie Uniform Tango
Released August 2010

Credits & Description

Category: Retail Stores
Advertiser: QUIKTRIP
Product/Service: FRESH DONUTS
Agency: THE RICHARDS GROUP
Creative Director: Bill Milkereit
Scriptwriter: Bill Milkereit
Agency Producer: Bridget Fontenot
Account Manager: Cory Davies/Ashley Douglas
Account Supervisor: Brad Todd
Advertiser's Supervisor: Jim Denny
Production Company: CHARLIE UNIFORM TANGO, Dallas, USA
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: THE RICHARDS GROUP, Dallas, USA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO1: All kinds of people will love the fresh donuts at QuikTrip. The following is for people who watch beauty pageants for the interview competition. SFX: Pageant music; applause MVO1: Miss Westweed County, here’s your question. What does the circle of life mean to you? MVO2: We love you Ashley! FVO: Well, hello to America, as well as our forefathers. The circle of life to me means, that we as human people, need to treat one another to a QT glazed donut circle in this as well as a Donut Hole Bunches is many, many circles with a hot cup of 100% Columbian supremo coffee, with the icing the glazing of the donut for as many people of equality of opportunities... SFX: Bell FVO: at the QuikTrips... MVO1: Well said. Thank you. FVO:... for our children. MVO1: Thank you. And remember, for fresh donuts made in our own QT Kitchens, think Quik. QuikTrip.

Brief Explanation
‘QuikTrips’ are fancy gas and convenience stores, (like 7-11s, only much, much nicer and friendlier) mainly located throughout the middle of the United States. Absolutely anyone and everyone who has ever been to a QuikTrip love them. So we have produced a long-running, award-hogging radio campaign specifically geared to every possible target, sub-target, and super sub-target market imaginable.