I CAN'T SEE YOU by MILESTONE COMMUNICATIONS

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I CAN'T SEE YOU

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Industry Dairy products & Eggs
Media Radio
Market Puerto Rico
Agency MILESTONE COMMUNICATIONS
Creative Director Victor Lleras
Account Supervisor Gerson Lugo
Released August 2012

Credits & Description

Category: Foods
Advertiser: INDUSTRIA LECHERA DE PUERTO RICO
Product/Service: FRESH MILK
Agency: MILESTONE COMMUNICATIONS
Creative Director: Victor Lleras
Scriptwriter: Victor Lleras
Agency Producer: Victor Lleras
Account Supervisor: Gerson Lugo
Production Company: DIGITEC , San Juan, PUERTO RICO
Sound Studio: Digitec
Sound Engineer: Gerardo Lopez
Music Artist/Title: Composer: Luis Rojas
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: MILESTONE COMMUNICATIONS, Bayamón, PUERTO RICO

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music MVO1: And now, one of this week's most requested songs. The band: Los Mucaros. The Song: 'I Can’t See You'. MVO2: (Singing) When you left, you left me without breath No matter how much I try I can’t forget you The memories of you hurt so much I’ve been trying to find you To touch you Even in my dreams I feel you but I can’t see you, My love, no matter how much I search for you, I can’t find you I feel you but I can’t see you... ANN: Vitamin A for better vision. One more reason to drink fresh milk MVO2: (Singing) No matter how much I search for you, I can’t find you I feel you, but I can’t see you...

Full script of the ad in the original language
SFX: Musica MVO1: Y ahora uno de los éxitos más solicitados de la semana. El grupo: Los Mucaros. La canción: 'No Te Veo' MVO2: (Cantando) Cuando te fuiste me dejaste sin aliento Por mas que quiera Trato y no puedo, no te olvido Tanto me duele tu recuerdo Que he tratado de encontrarte He tratado de tocarte Hasta en mis sueños Te siento pero no te veo Por mas que te busco, mi vida no te encuentro Te siento pero no te veo... ANN: Vitamina A para mejor visión. Una razón más para tomar leche fresca. MVO2: (Cantando) Por mas que te busco, mi vida no te encuentro Te siento, pero no te veo...

Brief Explanation

Three original songs were commisioned to a recognised songwriter. The challenge was to make the songs as authentic as possible in the following musical genres: Pop Ballad, Bachata and Reggueton. Each song was played only on radio stations specialising in their specific genres: Reguetton song on Reguetton Stations, etc. A DJ introduced the songs as this week's greatest hit. The lyrics of each song make reference to one of three different themes in a subtle way: weight problems, strong hair and poor vision. Abruptly an announcer interrupts the music to give you a fact about milk related to the lyrics.