SLAP ME WITH YOUR HAIR by MILESTONE COMMUNICATIONS

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SLAP ME WITH YOUR HAIR

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Industry Dairy products & Eggs
Media Radio
Market Puerto Rico
Agency MILESTONE COMMUNICATIONS
Creative Director Victor Lleras
Account Supervisor Gerson Lugo
Released August 2010

Credits & Description

Category: Foods
Advertiser: INDUSTRIA LECHERA DE PUERTO RICO
Product/Service: FRESH MILK
Agency: MILESTONE COMMUNICATIONS
Creative Director: Victor Lleras
Scriptwriter: Victor Lleras
Agency Producer: Victor Lleras
Account Supervisor: Gerson Lugo
Production Company: DIGITEC , San Juan, PUERTO RICO
Sound Studio: Digitec
Sound Engineer: Gerardo Lopez
Music Artist/Title: Composer: Luis Rojas
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: MILESTONE COMMUNICATIONS, Bayamón, PUERTO RICO

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD

SFX: Music MVO1: Listen to the Godfather’s latest hit, 'Slap Me With Your Hair'. MVO2: (Singing) Slap me with your hair FVO1: Oh babe, you know you want some of that MVO2: Slap me with your hair FVO1: Oh babe, you know you want some of that MVO3: Oh, baby Steal my heart Kiss me with passion Give it to me And woman, I’ll swear to you I’ll give you a wild ride Straight to the altar With veil and all MVO2: (Singing) Slap me with your hair FVO1: Oh babe, you know you want some of that MVO3: Oh, honey Let’s go down this dark alley Let me ride your love machine And I’ll take you to my office And fill your taxes with my vitamin serum MVO2: (Singing) Slap me with your hair FVO1: Oh babe, you know you want some of that MVO2: Slap me with your hair ANN: Protein for stronger hair. One more reason to drink fresh milk. SFX: Music

Full script of the ad in the original language
SFX: Musica MVO1: Escucha lo nuevo del Padrino y la canción más pegá, 'Azótame con tu Pelo'. MVO2: (Cantando) Azótame con tu pelo FVO1: Ay papi tu quieres de eso MVO2: Azótame con tu pelo FVO1: Ay papi tu quieres de eso MVO3: Oye mamí Róbame el corazón Bésame con pasión Regalándome tu bombón y te juro mujer Que te monto en mi querer y te llevo pa’ altar Con tó y velo MVO2: (Cantando) Azótame con tu pelo FVO1: Ay papi tu quieres de eso MVO2: Azótame con tu pelo FVO1: Ay papi tu quieres de eso MVO3: Mami chula Acósame en la esquina y trépame en la machina Que te llevo pa mi oficina y te lleno las planillas con mi suero de vitamina mi negra MVO2: (Cantando) Azótame con tu pelo FVO1: Ay papi tu quieres de eso MVO2: Azótame con tu pelo ANN: Proteinas para cabello más fuerte. Una razón más para tomar leche fresca. SFX: Musica

Brief Explanation

Three original songs were commisioned to a recognised songwriter. The challenge was to make the songs as authentic as possible in the following musical genres: Pop Ballad, Bachata and Reggueton. Each song was played only on radio stations specialising in their specific genres: Reguetton song on Reguetton Stations, etc. A DJ introduced the songs as this week's greatest hit. The lyrics of each song make reference to one of three different themes in a subtle way: weight problems, strong hair and poor vision. Abruptly an announcer interrupts the music to give you a fact about milk related to the lyrics.