TOO HEAVY by MILESTONE COMMUNICATIONS

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TOO HEAVY

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Industry Dairy products & Eggs
Media Radio
Market Puerto Rico
Agency MILESTONE COMMUNICATIONS
Creative Director Victor Lleras
Account Supervisor Gerson Lugo
Released August 2010

Credits & Description

Category: Foods
Advertiser: INDUSTRIA LECHERA DE PUERTO RICO
Product/Service: FRESH MILK
Agency: MILESTONE COMMUNICATIONS
Creative Director: Victor Lleras
Scriptwriter: Victor Lleras
Agency Producer: Victor Lleras
Account Supervisor: Gerson Lugo
Production Company: DIGITEC , San Juan, PUERTO RICO
Sound Studio: Digitec
Sound Engineer: Gerardo Lopez
Music Artist/Title: Composer: Luis Rojas
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: MILESTONE COMMUNICATIONS, Bayamón, PUERTO RICO

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO1: Next, the current number one. It's Jean Pierre and his hit 'Too Heavy'. MVO2: (Singing) Your ghost follows me into bed Drinking your memories until my last drop of coffee Your love is a force that pulls me Anchored sweet obsession Your love is too heavy Heavy was your goodbye Your love is too heavy And so my heart is drowning Your love is too heavy... ANN: Calcium, helps to reduce body fat. One more reason to drink fresh milk. MVO2: (Singing) So much....

Full script of the ad in the original language
MVO1: Próxima la canción número uno del momento. Jean Pierre y su éxito 'Me Pesa Tanto'. MVO2: (Cantando) Tu fantasma me persigue hasta en la cama Tu recuerdo me lo bebo hasta en el café Tu amor es una fuerza que me hala Un ancla que me ata a esta dulce obsesión Me pesa tanto tu amor Como me pesa tu adiós Me pesa tanto tu amor Que se me hunde el corazón Me pesa tanto... ANN: Calcio para perder grasa corporal. Una razón más para tomar leche fresca. MVO2: (Cantando) Tanto...

Brief Explanation

Three original songs were commisioned to a recognised songwriter. The challenge was to make the songs as authentic as possible in the following musical genres: Pop Ballad, Bachata and Reggueton. Each song was played only on radio stations specialising in their specific genres: Reguetton song on Reguetton Stations, etc. A DJ introduced the songs as this week's greatest hit. The lyrics of each song make reference to one of three different themes in a subtle way: weight problems, strong hair and poor vision. Abruptly an announcer interrupts the music to give you a fact about milk related to the lyrics.