Fujiaire Radio FEVER by Mega Advertising

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FEVER

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Industry Electronic Devices & Home Appliances, Air Conditioners
Media Radio
Market Malaysia
Agency Mega Advertising
Producer Leister Yam
Account Supervisor Nicole Leong
Released October 2008

Credits & Description

Advertising Agency: MEGA ADVERTISING, MALAYSIA, Kuala Lumpur
Executive Creative Director: Leister Yam
Scriptwriter: Leister Yam
Agency Producer: Leister Yam
Account Supervisor: Nicole Leong
Producer: Leister Yam
Sound Engineer: Tracy Teo

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music

FVO1: Doc, my t-t-throat hasn't been feeling g-g-good lately. And now, all of a sudden, I can feel a chill all o-o-over my body. There there t-t-take a look.

My face is p-p-pale and my lips g-g-grey. Hands and feet s-s-stiff. And I s-s-stutter when I speak.

Oh! Look at y-y-your frown. Am I s-s-seriously ill?

MVO: It's only a t-t-throat infection M-M-Ms Wong, I'll g-g-get the nurse to lower the t-t-temperature on our n-n-newly installed air-conditioner and you'll be just f-f-fine.

My apologies, it's a Fujiaire.

ANN: Experience the brand new Fujiaire Air Conditioning System.
3 times more powerful, 3-3-3 times cooler.
Brief Explanation

An air-conditioner that can reduce room temperature 3 times more than conventional units because it cools 3 times faster.

Translated: an air-conditioner that makes a room 3 times colder. The agency sees an opportunity to explore radio to launch this!

3 scripts to dramatise this fast cool factor are developed.