Fully Booked Bookstore Radio Hanna by McCann Erickson Manila


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Industry Book store
Media Radio
Market Philippines
Agency McCann Erickson Manila
Chief Creative Officer Raul Castro
Executive Creative Director Joe Dy
Copywriter Maan Bautista, Fran Palines, Sofia Tawasil
Production HIT Productions
Released December 2016


Cannes Lions 2017
Radio Radio & Audio: Retail & e-Commerce Gold Lion Campaign

Credits & Description

Media: Radio
Category: Retail services
Client: Fully Booked Bookstore
Agency: McCann Worldgroup Philippines
Production: Hit Productions/Just Add Water
Country: Philippines
Media Agency: Um Philippines
Chief Creative Officer: Raul Castro
Executive Creative Director: Joe Dy
Copywriter: Fran Palines
Copywriter: Maan Bautista
Copywriter: Sofia Tawasil
Producer: Mavic Martin
Producer: Jho Moya
Sound: Philip Jarilla
Sound: Richard Genabe
Sound Design: Arnold Buena
Media Director: Aissa Suanes
Marketing Manager: Nicole Sun
Fully booked is one of the largest and most famous bookstore chains in the Philippines. They wanted to encourage people to keep reading and promote their comprehensive selection of titles as well. This radio spot reminds readers that when they read a book, they’re not just turning a page—they’re living a whole other life through the characters in the story. At the end of each spot, the title of the book is revealed, and listeners are invited to check out other reads by visiting Fully Booked or fullybookedonline.com
Script In English:
(MUSIC all throughout)WOMAN:At 40, I was still a virgin, but nobody believed me.At 7
I was voted best ass. My best friend hated me for it. At 116, I was being stalked. Photos were taken. People were talking.At 185, I had become the official school slut. Guys were making moves on me, left and right.At 230, I was raped.So at 260, I kill myself.And at 274, I make sure they know why.V/O:With a book, you’re not just turning a page. You’re living a whole other life.Jay Asher’s “Thirteen Reasons Why” and other Young Adult Fiction.Available at the Fully Booked bookstores and fullybookedonline.com